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Attitudes, Behavior, and Social Context: The Role of Norms by Deborah J. Terry,Michael A. Hogg

By Deborah J. Terry,Michael A. Hogg

the explanations why humans don't consistently act in accord with their attitudes has been the focal point of a lot social mental study, as have the standards that account for why humans swap their attitudes and are persuaded by means of such impacts because the media. there's powerful aid for the view that attitude-behavior consistency and persuasion can't be good understood irrespective of the broader social context within which we are living. even if attitudes are held by means of contributors, they're social items to the level that they're encouraged by way of social norms and the expectancies of others. This publication brings jointly a global workforce of researchers discussing deepest and public selves and their interplay via attitudes and behaviour. the consequences of the social context on attitude-behavior family and persuasion is the vital subject of this e-book, which--in its blend of theoretical exposition, critique, and empirical research--should be of curiosity to either easy and utilized social psychologists.

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